Dan Welch is a sociologist and Research Fellow at the Sustainable Consumption Institute (University of Manchester). His research interests focus on the sociology of consumption and consumer culture, political economy and understanding processes of social change. Specific research topics have included sustainability communications, food waste, corporate governance, behaviour change and the history of consumer culture. Dan has a background in journalism and copywriting and is a former editor of Ethical Consumer magazine. He is currently conducting a research project on ‘Imagined futures of Consumption’ (funded by the UK’s Economic and Social Research Council) which explores how visions, models and expectations of the future of consumption shape, and are shaped by, social processes.